About Monica Rawles

I have been a REALTOR® for over two decades now, but I became a pro at moving when I was a young girl. I moved cross-country numerous times, landing in Hawaii, California, Maine, Illinois, South Carolina, Honduras, and Virginia, all between the ages of 5 and 16. I learned early on to focus on what’s important: our family and our home, and not on the daunting task of the actual move. I always loved finding the right home.

As a REALTOR® today, I bring that focus to the home buying and selling process, aiming to take the stress out and to exceed my clients’ expectations and goals. This is my pledge to each and every family and individual with whom I work.

Each of my life experiences has helped prepare me for my work with homebuyers and sellers. After graduating from Virginia Commonwealth University, I taught in the Chesterfield County school system for six years; in my "spare" time, I ran a wellness and fitness company. I designed health-focused programs for employees and had the pleasure of watching performance and productivity improve as a result. I employed several associates, and my client list included forward-thinking companies such as Bon Secours, Dominion Virginia Power, and Defense General Supply Center. We taught classes in these businesses, and the employees were incentivized to attend.

While raising four children, I was an active community volunteer, serving on the boards of directors of The Children’s Museum, the Science Museum, and The Richmond Ballet. I chaired the annual parents’ fund drive for The Collegiate School as well as the school’s Village Green Fair, setting a record for total money raised from the event. When not chairing an event or fund drive, I served as a room parent, volunteer coordinator, and sometimes chief cookie baker. In 2005, I embarked upon my chosen career and passion: real estate. My life as a teacher, business owner, and volunteer gave me a deep knowledge of Richmond and its many wonderful neighborhoods. And through my board work, I gained the negotiation, communication, and detail-focused skills that help me serve my clients today.

In 2021, I was honored to win the Richmond Association of RREALTORS® (RAR) Sales Associate of the Year award. In 2022, I was elected to its board and served on the Legislative Committee and RPAC Committee, chairing both during my sixth and final year serving on both.

In the fast-paced and ever-changing real estate industry, it is imperative for agents to stay on top of the market. I embrace the lifelong learning opportunities real estate brings and have earned several industry designations, including e-Pro recognition for excellent technological skills, as well as certifications as an Accredited Buyer’s Representative, Graduate of the REALTOR® Institute, Certified Residential Specialist, Certified Luxury Home Marketing Specialist, and Associate Broker.

I am most proud of the team of people I have assembled to help me offer excellent customer service. In the summer of 2024, my daughter, Cassie Wagner, and I teamed up to bring an even more exceptional experience to our clients. Cassie brings 10 years of commercial real estate appraisal experience to our team, adding to our appraisal, negotiation, and contract expertise. Cassie is such a phenomenal teammate that she was awarded 2024 Rookie of the Year for our SMRF Real Estate Office! Amy Rose, a licensed agent, is my assistant and attends inspections and follows up with lenders and attorneys to ensure smooth closings. I also work with an incredible crew of professional stagers, appraisers, and photographers, and I pride myself on keeping a current list of home vendors, including everything from appliance repair services to HVAC technicians to window washers and everything in between.

To date, I have sold over $135 million in Real Estate. I work tirelessly for my clients. My pledge is to exceed expectations and goals.

I still love finding the right home!